The brief

To launch and build awareness of vente-privé among target audience of British fashion-savvy shoppers and opinion formers; to drive UK member sign-ups.

The solution

Tapped into quintessential French chic to build credibility with a UK audience. We were tasked with preserving the integrity of brands the flash sale pioneer sells, so we hand-selected influential journalists and bloggers to get a ‘behind the screen’ view of’s impressive business, crafting exclusives for them.

The results

Editorial achieved in The Guardian, The Times Online, Sunday Telegraph and Stella magazine among others. Circa 1,000 new UK member sign-ups per day from PR alone.

" is a...mail-order master...growing at a rate which can only inspire more brands to join the party – and an amazing party it is too."