The brief

To launch and build awareness of vente-privée.com among target audience of British fashion-savvy shoppers and opinion formers; to drive UK member sign-ups.

The solution

Tapped into quintessential French chic to build credibility with a UK audience. We were tasked with preserving the integrity of brands the flash sale pioneer sells, so we hand-selected influential journalists and bloggers to get a ‘behind the screen’ view of vente-privee.com’s impressive business, crafting exclusives for them.

The results

Editorial achieved in The Guardian, The Times Online, Sunday Telegraph and Stella magazine among others. Circa 1,000 new UK member sign-ups per day from PR alone.

"vente-privee.com is a...mail-order master...growing at a rate which can only inspire more brands to join the party – and an amazing party it is too."


Glamoursleuth