The challenge

To showcase Lavazza’s range of A Modo Mio in-home coffee machines (which weren’t all new models) in a creative and engaging way, while bringing to life Lavazza’s heritage. The added challenge was that it is increasingly hard to get media out of the office due to their busy schedules and depleted teams.

The solution

• To give top tier media a reason to attend, tapped into the current brunch trend and turned it on its head to showcase how to have a blow-your-mind brunch at home instead of going out

• Created a news hook and developed third party content by collaborating with one of London’s hottest chefs and influencers, Anna Barnett, who co-hosted event and created three coffee inspired brunch recipes

• Curated an integrated event (product showcase and beautifully styled sit down brunch) to give attendees a reason to cover the event both on social media and editorially

• Invited both traditional media and influencers to gain high social reach and media coverage

The Results

MEDIA HOSTED

• 27 MEDIA, BLOGGERS & INFLUENCERS
(e.g. Good Housekeeping, House Beautiful, Good Homes, Women’s Fitness, Marie Claire and HELLO!)

COVERAGE ACHIEVED

• 17 PIECES OF COVERAGE
Including Sheerluxe, Vogue.co.uk, Hello! Online, T3.com, The Pool

SOCIAL MEDIA COVERAGE

• 92 PIECES OF CONTENT
• 4,615 forms of engagement( this includes likes, retweets, shares and comments) & 10 minute Hello! Facebook live with Dave Cutler

TOTAL REACH

• 9,196,812 (MEDIA & SOCIAL MEDIA)
• ANNA BARNETT (17K followers on Instagram)
• 8 Instagram stories
• 1,700 VIEWS PER POST
• 7 Instagram posts of Lavazza recipes
• Over 1,500 likes