The brief

Drive awareness around Lavazza’s partnership with London Collections: Men, generating a buzz around LC:M on Lavazza’s social media channels.

The solution

Strategically link up with the British Fashion Council to work closely with Lavazza’s designer partner each season. Create content for social channels through pre-show photoshoots, media interviews and social media competitions (with content also supported by the designers’ social channels). Collate social media plans to include messaging around Lavazza’s presence at each season and support of designers, including their unique Lavazza coffee cup designs. Capture creative digital content at LC:M events including the designers’ shows, behind-the-scenes, Lavazza fuelling attendees and key celebrity ambassadors supporting the brand.

The results

As the official coffee of LC:M, Lavazza has successfully teamed up with the following designers:
Matthew Miller SS17
Agi & Sam AW16
Kit Neale SS16
Christopher Raeburn AW15
SIBLING SS15

Captured images of celebrity ambassadors supporting Lavazza including: Eva Herzigova, Paul Sculfor, and Nick Grimshaw, with social media interactions from influencers Oliver Cheshire and Darren Kennedy.

Worked with key fashion influencers to drive social media engagement, including blogger Prince Cassius and GQ’s Style Pilot.

To date, reached an audience of 66K through Twitter alone, with 4K social media engagements.