A one month campaign returned significant national news broadcast media, including:
BBC Radio 4 Today Programme ‘Friday Boss’
BBC World News Business Live (TV)
BBC Radio 4 Food Programme
The BBC Friday Boss piece prompted the head of sustainability & ethical sourcing at key account Waitrose to tweet Karma Cola directly, leading to a new listing.
One year on and we’ve achieved:
128 pieces in editorial in consumer, corporate, trade media and food blogs
Total of 350 million people reached
The company has sold over 1 million bottles and cans since launch, without any above the line spend.