The challenge

Generate creative content to educate consumers in a fun, engaging and cost-effective way. Communicate the Jägermeister recipe, demonstrate its versatility and begin to build a following of influential brand advocates.

The solution

Incentivise key bloggers across different verticals (food, drink, lifestyle, fashion) to publish a Jägermeister blog with the chance to win a weekend in Berlin and VIP tour of the Jägermeister distillery.

The competition was judged on both the inclusion of key messages and the bloggers’ creativity in order to make content engaging.

The judging involved a voting mechanic on social media, encouraging entrants to share their posts, maximising online reach and driving traffic to the brand’s page. To control the outcome, the final decision was made by Jägermeister's brand ambassador.

What made this special is our tight end-consumer focus and competitive mechanic which this particular target audience engages in.

The results

8 engaging blog posts, each incorporating key Jägermeister messaging.

An online reach of 78,500.

320 votes on Jägermeister’s UK Facebook page.

An archive of inspirational brand assets generated at no additional cost.

1 influential blogger attending a VIP tour of the Jägermeister distillery.