The challenge

Build brand awareness for HEMA and its large beauty offering of over 100 products, driving traffic online.

The solution

Invited key beauty media to an intimate breakfast briefing in London location, Bourne and Hollingsworth – a popular ‘go-to’ venue for influencers with ‘Instagrammable’ décor to encourage posting and engagement across social channels.

The event was hosted by HEMA Project Lead, Ilona Zijlstra and Make-up Artist, Bella Campbell who both gave insight to the brand and demonstrated how the products can be used everyday from an expert perspective.

Overall the event provided media with strong content from new product launches to seasonal hooks e.g. festivals, summer travel and weddings.

The results

11 media attendees across 15 titles

12 pieces of editorial coverage to date, with reach of 3M with continuous opportunities still coming through

26 social media posts with a total reach of over 150,000

100% positive editorial reviews including key messaging

Numerous opportunities for cross-sector editorial