The brief

Launch Eylure’s social media presence through Twitter and Facebook, with the aim of becoming leader in the false lash category within two years.

The solution

Co-marketing activities across fashion, accessories and retail brands to recruit new lash wearers and drive loyalty with existing wearers, pushed out through Twitter and Facebook. Instigation of Twitter #FalseLashFriday competitions. Facebook click and reveal advent calendar and teaser campaign to launch Katy Perry Color Pop lashes.

The results

Reached over 30,000 followers on Twitter in less than a year and saw increases of 500 likes per month on Facebook. Eylure’s social media presence outstripped competitors within 18 months.

Eylure did become No. 1 false lash; in part due to this social campaign; in part due to our proposal to launch five lashes designed by each of Girls Aloud. We took sales of these packs from zero to £12m in under twelve months.