Develop a multifaceted programme delivering Belle Époque experiences, with a contemporary twist. We wanted media and stakeholders to feel and learn what ‘modern luxury’ is and understand how the Courvoisier story is linked.
We masterminded a curated luxury driving tour of Paris. Stop-offs – intrinsically linked to Courvoisier’s heritage – architecture, gastronomy, nightlife, fashion and literature were all explored. Rebecca Asseline, Global Brand Ambassador welcomed guests at the final stop, famous Parisian haunt, Fouquet’s, where guests were served Courvoisier champagne cocktails and canapés.
At sunset an exquisite launch soiree at the Eiffel Tower (where Courvoisier was toasted at the iconic structure’s opening in 1889) transported guests back to the era with Can-Can dancers, illusionists, musicians (and of course Cognac cocktails). The following morning a media Round Table co-hosted by trend experts, LS:N Global debated: ‘What is modern luxury?’