The challenge

Create an ‘experience’ for media and influencers to launch a new brand to market, to deliver product trial, brand awareness, social media engagement, product feedback, media coverage opportunities and support for retail listings in one hit.

The solution

• Selected media & influencers were invited down to the ‘on trend’ ball pit bar venue, Ballie Ballerson, to get a taste of Bunlimited. The venue with a million balls and lots nostalgic hedonism, perfect for social sharing, pulling in top tier targets.

• The VIP area was transformed into a ‘Bunlimited’ zone’ complete with a branded hot dog cart, creation station of toppings, plus a private ball pit with large branded inflatables.

• Media and influencers rolled up their sleeves and got stuck in creating ‘their dog, their way’ with fun sauce pistols and hotdog gadgets to amuse and excite.

• Guests left with the Bunlimited mealkit in hand and key brand outtakes in mind – fun, unique and tongue in cheek

The results

• Influencers and media attendees – 130% achieved

• Social media posts - 265%

• Auxiliary sampling 100%