The challenge

To host a dinner to educate media on the heritage behind Bottega, to taste through the range and provide inspiration for editorial features around Christmas.

The solution

For the event, Bottega partnered with influencer Anna Barnett, a passionate foodie with a genuine appreciation for Italian heritage and style.

Partnered with influential cook and author Anna Barnett to curate a five course Christmas supper club paired with Bottega sparkling wine and prosecco, profiling the metalics range.

Invited high-profile consumer media to the event held in a well-known and desirable venue space where they could engage with the brand, enjoy a memorable experience and share on their channels.

Venue space was dressed beautifully with Bottega product and floral styling to highlight the bottles.

The Results

• 20 media attendees across 15 titles (KPI: 20-25 attendees)

• 4 pieces of editorial coverage published to date, with reach
of 180,466,733 (KPI 5-7 pieces)

• A further 3 pieces of coverage in the pipeline for attendees

• 44 social media posts from media at the event with a total reach
of over 32,551