The challenge

Elevate the Biscuiteers brand beyond product placement, to profile the business, broaden brand awareness and support sales growth.

The solution

Execute an integrated PR programme to further bring the brand to life to key target audiences and strongly define Biscuiteers’ unique position in the premium gifting market, and beyond.

Build the profile of the business by identifying opportunities within business and lifestyle media to position Biscuiteers as a thought leader, securing interviews for the founder and MD and other key brand spokespeople.

Results over an 8 week period

• 13 pieces of editorial and social coverage achieved to-date, with a total reach of 46,463,482

• Coverage achieved in key UK titles across national, lifestyle, fashion, and women’s interest including Vogue, Metro, Glamour, The Guardian and ES Magazine

• 3 business profile pieces expected in The Sunday Times, Share Radio Company Casebook and The Evening Programme

• Strong social media video content developed by Cosmopolitan following a visit to one of the Biscuiteers’ icing cafes; so far the video has achieved 64K+ views, 1.1K likes, 268 comments and 203 shares