Focus PR :: Hot off the press

Focus PR acquires consumer technology specialist Trilogy Communications

June 30, 2008

Focus PR is delighted to announce the acquisition of Trilogy Communications.

Trilogy's clients will extend Focus PR's luxury & lifestyle portfolio into Luxury & Lifestyle, Entertainment & Leisure. The Trilogy team joins us in Kingsway on 1 July.

Focus PR has been appointed by one of Europe's largest and fastest growing online retailers

June 17, 2008

Focus PR has been appointed by vente-privee.com for UK launch.

Media Guardian exclusive for Cadbury Creme Egg Twisted launch

June 2, 2008

Focus PR’s latest campaign for Cadbury features a collaboration with comedian Dom Joly to launch a series of Trigger Happy spin offs called Twisted TV, which sees Joly unleash his twisted sense of humour onto members of the unsuspecting public.

The team sold-in an exclusive to launch the campaign via the Media Guardian. link to article

The short clips – which launch online today via video broadcasting site YouTube - are intended to build on the wicked sense of humour of Cadbury Creme Egg Twisted – the older, darker cousin of Creme Egg.

http://www.youtube.com/watch?v=CMlMnzDIpmw
http://www.youtube.com/watch?v=mlyDgj2vqqI
http://www.youtube.com/watch?v=9lrU4XH315c
http://www.youtube.com/watch?v=ii0BfdcpFew
http://www.youtube.com/watch?v=p6OsoV1C5KY

Focus PR at no. 47 in the Top 50 independent consultancies

April 25, 2008

In the most recent PR Week league tables, published on 25 April 2008, we were delighted to reach the no. 47 slot in the Top 50 independent consultancies.

And what's more, we're at no. 93 in the Top 150 UK PR consultancies (up from 107 last year).

'Goo' campaign 'Highly Commended' at 2007 PR Week Awards

October 24, 2007

Focus PR's pre-Easter campaign for Cadbury Creme Egg was tonight awarded 'Highly Commended' status in the New Media category of the 2007 PR Week Awards.

The campaign was in support of the brand's annual ad campaign, which again focused on inviting young adult consumers to 'play with the goo' (the fondant centre of the egg). Working largely with online media we promoted GooTube, a video-sharing website, created and publicised a student 'Goo-niversity Challenge' sampling roadshow and engaged journalists by carrying out desk visits accompanied by a magician. We have now been reappointed without a pitch to handle the 2008 campaign.

Contact
Name	email	telephone
Sara Balme	sara@focuspr.co.uk	020 7845 6600