Focus PR :: Creative Boost


	> Introduction

Creative Boost is a consultancy service you can tap into at times when you need extra creative brain power for specific marketing projects such as:

• Launching or revitalising a brand/service

• Assessing an existing marketing programme to determine future strategy

• Developing a creative platform for a PR campaign

• Developing the backbone of a marketing communications strategy
or
• Generating a bank of potentially newsworthy 'stunts'.

A typical Creative Boost package comprises the following elements (although this can be tailored to your specific needs):

Pre-briefing
- we will send out questionnaires for your team to complete
- we will ask you to send us relevant background information.
Our team (normally two directors) will meet with your team for a structured briefing session.
We will then carry out further desk research e.g. into the industry sector, competitors and media opportunities.
We will hold our own internal brainstorm and develop a number of creative solutions.
A director will then moderate a structured half-day session, attended by members of your team, to discuss and develop these initial ideas.
As a result of these sessions, we will put together a document outlining the issues raised and the ideas developed. This document will be presented to the client team.
The cost for this Creative Boost package is a one-off fee.