Digital advancements now mean data-driven planning is non-negotiable

We’ve spoken about the age of digital distraction: the age where we value…


In the era of digital distraction, what’s making it through the noise?

It won’t come as a surprise to anyone that we live in an attention-based…


When good becomes even greater

The rapidly changing, uncertain times we live in have mobilised people all over…


product personalisation

Mainstream brands continue to delve deeper into product ‘personalisation’

Gone are the days when getting to know the consumer means learning their name.…


A communications disaster extraordinaire

How many EU referendum voters on 23 June knew what “Britain’s membership of the…


PR - Now not just an afterthought

Earlier this month it was reported that the Public Relations Industry is…


‘Pet’–ernity with new client Pawshake

With three office dogs sometimes joining us at FOCUS Towers, it’s no surprise…