Maker’s Mark bourbon has well and truly made its mark amongst the Shoreditch and City crowd, with its unique ‘Maker’s + the Machine’ pop-up event.
Billed as the world’s most inefficient yet mouth-watering vending machine, for three days in May Maker’s + the Machine popped-up to offer Londoners the chance to try one of a choice of three Maker’s Mark bourbon whisky cocktails. However, this was not for the passer-by looking to order a cocktail on the fly. Instead of dispensing a drink in the way you might expect from a vending machine, each cocktail was prepared with due care and attention by a highly qualified bartender located inside! The result was the freshest, most tantalising of bourbon tasting experiences, as well as gasps of surprise from passing punters as a hand appeared at the bottom of the vending machine with their order. And of course Focus PR was on hand to communicate the red headed theme (the top of each Maker’s bottle is hand-dipped in red wax)!
Maker’s + the Machine will be rolled out beyond London in the coming months – stay tuned on twitter.com/MakersMachine to find out where!
