Back to Nature: green is the new black

When Pantone announced that ‘Greenery’ would be the colour of 2017, who...


Digital advancements now mean data-driven planning is non-negotiable

We’ve spoken about the age of digital distraction: the age where we value...


Put the cat videos away - it's time to do some democracy

There is less than a week left to go to register to vote on 8 June (deadline 22...


In the era of digital distraction, what’s making it through the noise?

It won’t come as a surprise to anyone that we live in an attention-based...


Waste not, want not – but how to change our disposable mentality?

Two years ago, the UK binned £13 billion worth of food that could have been...


Activist brands driven by The Greater Good

The final post in our Greater Good series (read parts 1 & 2 here) delves...


Social entrepreneurs are problem-solving for The Greater Good

Earlier this week, we shared the first in of our ‘Gold Dust’ trend series...


Brands are increasingly for The Greater Good

The FOCUS team regularly put our heads together to look at trends emerging from...


When good becomes even greater

The rapidly changing, uncertain times we live in have mobilised people all over...


Why reality TV shows may be for the greater good

I was reflecting on the Let It Shine Live Final on BBC TV and the fact the...