In the era of digital distraction, what’s making it through the noise?

It won’t come as a surprise to anyone that we live in an attention-based...


Waste not, want not – but how to change our disposable mentality?

Two years ago, the UK binned £13 billion worth of food that could have been...


Activist brands driven by The Greater Good

The final post in our Greater Good series (read parts 1 & 2 here) delves...


Social entrepreneurs are problem-solving for The Greater Good

Earlier this week, we shared the first in of our ‘Gold Dust’ trend series...


Brands are increasingly for The Greater Good

The FOCUS team regularly put our heads together to look at trends emerging from...


When good becomes even greater

The rapidly changing, uncertain times we live in have mobilised people all over...


Why reality TV shows may be for the greater good

I was reflecting on the Let It Shine Live Final on BBC TV and the fact the...


The fashion elite has spoken – make love, not (Twitter) war

As the curtains close on one of London’s most anticipated weeks of the year,...


D1 cocktail pioneer challenger

Travel through taste with the D1 International Cocktail Exchange

Hyperlocal flavour trends have gone global this autumn, as 18 of the world’s...


product personalisation

Mainstream brands continue to delve deeper into product ‘personalisation’

Gone are the days when getting to know the consumer means learning their name....