Focus PR develops and implements consumer, business-to-business and corporate PR strategies which are creative, realistic, cost-effective and primarily focused on brand building.

In order to clarify the different ways in which Focus PR could help you, we have broken down our core services into their component parts. For many clients, some of these services will overlap to form part of an integrated communications campaign, others will form stand-alone projects.

Media relations

Media relations are at the heart of our business. The majority of client briefs major on media relations (column inches, broadcast minutes and online presence). We continually achieve coverage for our clients in the national press, tv and radio as well as in new media, consumer magazines and the trade press.

We often take on the role of press office for our clients.

Communications strategy development

As a starting point to a PR campaign, we frequently work with clients to help them establish their communications objectives and priorities, and then develop the right communications strategy with them.

Event management

We regularly organise events such as product launches, celebrity parties, roadshows and events at trade shows for our clients as part of an ongoing campaign or as a one-off project. We ensure that clients gain maximum PR benefit from these occasions, taking responsibility for everything from the initial concept to the delivery of the event itself.

Promotions

Clients frequently ask us to design and implement promotions for particular brands to complement a PR initiative. These include competitions, give-aways and on-pack promotions. We include specialists in our team when necessary.

Sponsorship management

As part of our brief, we are often asked to look at client sponsorship programmes either:
- to identify and develop a suitable new sponsorship opportunity
- to assess the effectiveness of an existing sponsorship
- or to use PR to maximise the benefits of an existing sponsorship.

Celebrity endorsement

Focus PR has excellent relationships with a wide range of celebrities and their agents, stylists and managers, helping us to secure their involvement in client campaigns when appropriate.

Crisis management

We have handled a number of crisis management situations, including a retrofit programme for Delta power tools and a product recall following a contamination incident for Chiltern Hills mineral water.

Design and print management

We have extensive experience in working with designers and printers to produce effective marketing materials which deliver a specific message to a given audience, from traditional printed materials e.g. newsletters and corporate brochures, to CDs and DVDs.

Brainstorming - Creative Boost

Creative Boost is a consultancy service you can tap into at times when you need extra creative brain power for specific marketing projects. With this service you are buying our strategic and creative thinking alone and not our implementation skills.
Click here to find out more about Creative Boost.

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