As part of living our ‘working for the greater good’ ethos, the FOCUS team volunteered our PR expertise and spent two days last week hitting the phones. The aim was to lend support to international cancer support charity Look Good Feel Better and help launch its new programme to help men manage some of the side-effects of cancer treatment by providing expert advice nationwide through ‘Skin Fitness’ workshops, a ‘Manual for Men’ and online tutorials.

About 183,000 men a year are diagnosed with cancer in the UK each year, with little support specifically dealing with the visible side effects which include; suffering with dry, flaking skin, hair loss and patchy regrowth, dramatic weight change, oral health problems and hot flushes. The charity learnt that men can often feel overwhelmed and feel like they are just supposed to ‘get on with it’, which is why Look Good Feel Better has introduced a new service for men so they can be shown ways to better their looks and more importantly boost their confidence.

To launch the Look Good Feel Better men’s service the FOCUS volunteers issued a media release to officially announce the new service and worked with key influencers, to encourage them to spread the news and drive awareness and usage of the initiative through their blogs and social media followers.

The FOCUS team media and influencer outreach has resulted in initial wins all over the country via Press Association editorial, with influencers such as ‘Dad of Mad Lads’ declaring their support for the campaign. And there’s more in the pipeline…