Sitting at my desk, in my final week of my three-month internship, and reflecting on my time at FOCUS, I am in awe at the amount I have learnt.

Since finishing University last summer, I have been eager to start a career in PR, but I am finally ready to admit to myself that before starting at FOCUS, I didn’t really have a clue what PR was. Yes, I understood the most basic industry concepts, being able to reel off in interviews the definition I had learnt to memory, but in truth, I didn’t comprehend the ins-and-outs of PR.

Having been told left, right and centre from friends my age, and other grads alike that an intern was merely a glorified tea and coffee maker and subsequently not to expect to undertake any work of value, I could not help but be weary sitting in the reception on the morning of my first day.

This however could not be further from the truth!

From day one (maybe a slight exaggeration… probably day two), I was thrown into the deep end and given meaningful work that I could see made a tangible contribution to the team, especially in particularly stressful periods. My time here, with fear of sounding cliché, has truly been eye-opening.

With ample opportunities, and so many facets within the world of PR, I have been fortunate enough to be exposed to many of these, and my time at FOCUS has allowed me to try my hand at anything that interests me, from writing blog posts, to in-depth research and eBlasts. Whilst I think I can speak for the majority, when I say developing a media list can be slightly tedious, my other activities have been thoroughly rewarding and enjoyable.

Highlights include: attending London Coffee Festival and sitting in on a Lavazza masterclass with Dave Cutler and assisting on a photoshoot for Obrigado’s social channel imagery.

I couldn’t think of a better place to get my foot in the door than FOCUS, and I would recommend it to anyone looking to break into the world of PR. The team has been nothing but friendly and helpful, always having time for me.

Now, I can progress in my career, confident that I know what I’m doing.

Written by Sarah Geppert

FOCUS offers quarterly placements. Please write to camilla@focuspr.co.uk attaching your cv.    

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