Last month we hosted our immersive annual showcase ‘The GreenHouse’ (known to industry insiders as ‘Christmas in July’) we showcased our clients’ AW/Christmas products to a multitude of journalists and bloggers covering food & drink, interiors, tech, luxury, lifestyle, men’s & women’s interest, health & wellbeing, providing them with the opportunity to experience client products first-hand, appreciating that they fit within the new thinking of the ‘conscious’ buyers who pride themselves on being more eco-conscious, strengthening their bond with nature and the world around them.

While last year’s theme, ‘At Home’, was centred around bringing experiences home, 2017 is all about reconnecting with nature and treating it with the kindness it deserves. So when Pantone named ‘Greenery’ as the 2017 colour of the year, it led us nicely to our theme for this year’s showcase ‘The GreenHouse’.

For one day only we transformed a gallery in Fitzrovia into a calm indoor oasis, complete with handmade foliage wall hangings, old wooden pallets packed with plants and Astroturf for that outdoorsy vibe, FOCUS showcased a whole shebang of clients from interiors to electric scooters providing feature inspiration for the festive season (without coating in tinsel):

Biscuiteers showcasing their range of iced treats on offer this yuletide, from twelve days of Christmas biscuit tins to live icing demos on personalised bauble biscuit cards

The ultimate electric scooter range by INOKIM

Jägermeister serving up their botanical winter cocktails

Art everywhere! JUNIQE brought the space to life with their extensive range of products from botanical prints to typography t-shirts

Lavazza team showing how coffee machines can create café quality serves at home fit for any social occasion

Nadia McCowan Hill, Wayfair resident style advisor providing interior inspiration and trends to watch this Autumn/Winter

NKD doing a live demo with water from a dirty fish tank, filtering 99.9% of all micro-biological contaminants

Mr Stanley’s delectable confectionery, the perfect stocking filler

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