In a series of posts we are taking a look at the good, the bad and the outright pointless additions within social media this year, sharing our favourite successes and also some features we think are still at beta stage. First we looked at Snapchat. Here we look at Instagram.

FOCUS on Instagram

In the last two years, Instagram has doubled its user base to 700 million monthly active users – and it’s now twice the size of Twitter. Although Instagram has always been a popular medium for celebrities, artists and friends to share carefully crafted photos, the emergence of new users has been fuelled by its latest feature introductions, such as its InstaStories.

Although Instagram Stories launched late last year, it is only in 2017 that its popularity has really sky rocketed. The feature that lets users post photos and videos that vanish after 24 hours is very similar to Snapchat Stories, a Snapchat feature that was introduced in 2013 and was a pivotal part of the company’s growth – explaining why they may have moved into the ‘limitless’ post sector.

FOCUS on social 2017: Instagram

Similar to Snapchat, the photos and videos shared in your Instagram Story are ephemeral and can’t be viewed once 24 hours have elapsed (a sneaky move from Instagram if you ask us!). In addition to this, Instagram Stories also has its own Snapchat-esque filters and caption options to match. However, Instagram Stories isn’t a total Snapchat clone; with its popular ‘Boomerang’ feature, selfie stickers, hands-free option and live videos, Instagram has begun to explore new ground in the temporary photo medium.

Instagram Stories reached 200 million daily active users in early June, eclipsing the 161 million total daily users Snap Inc. released in latest figures. The question is: will Instagram Stories continue to thrive over Snapchat or has Snapchat got something new up its sleeve?

The battle continues…