Earlier this week, we shared the first in of our ‘Gold Dust’ trend series looking at The Greater Good. First we looked at how global brands are making the most of their global reach and using their influence for good responsibly.
This (our second post) looks at three smaller companies making a difference in the world on a personal level…
Entrepreneurs creating a brand to solve a problem
Throughout our Gold Dust session it was clear there is a new breed of ‘social entrepreneur’ who is driven to find solutions to problems affecting humanity.
First up is a new coffee shop in East London Second Shot, set up to help people affected by homelessness. Not only does it run a ‘pay it forward’ scheme where customers can opt to purchase a coffee or food for people in need, it also employs people affected by homelessness and trains them to be top quality baristas.
Next is Farmdrop, an app and website that has tapped into the unstoppable consumer demand for local produce – and the pressing need for a better deal for producers – by developing an online farmers’ market that cuts out the middleman.
The aim of Farmdrop is to increase profits for local farmers and reduce waste, with farmers and foodmakers receiving 70% to 75% of the retail price from Farmdrop, compared to the 25% to 50% retailers impose.