More and more household brands are putting sustainability, ethical practice and a moral code at the heart of their business than ever before.
A recent example is Nike which released a plus size clothing line. Plus size clothing and fashion brands embracing you for who you are (whatever your size), is not a new trend, but it’s one that’s here to stay. This is important because more people will be comfortable to head out for a jog or to kick a ball around, in style. Given the growing awareness of mental health issues, which can be exacerbated by models and picture-perfect social media accounts, brands need to follow Nike’s suit by recognising everyone is beautiful, whatever their shape.
The FOCUS team all agreed we hope Nike’s new range of clothing, along with Sport England’s second advertising campaign This Girl Can (a celebration of active women who are doing their own thing – no matter how well they do it or how they look – to help women overcome the fear of judgement that is stopping too many women and girls playing sport), mean that 2017 onwards is all about being fit, not skinny.
Another brand advertising their corporate responsibility credentials is natural fast food company Pret, which took a deliberately non-capitalist approach to its Christmas marketing campaign by highlighting its apprenticeship scheme. The advertising campaign Opening Doors followed three apprentices as they made their way through training to be offered employment, rather than featuring seasonal coffee serves.
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