We run simple twitter polls from time to time. For Maker’s Mark, for example, we have hosted quick votes to find the most popular Bourbon cocktail, according to the taste buds of brand fans.
Maybe we can grow generally lamentable voter turnout (whether in a by-election, a general election or a single/issue referendum) by encouraging everyone to form and express opinions, take sides and vote, so it becomes second nature?
Voting, after all, is a hard-fought right which cost our predecessors dear and costs us nothing at all.
Anything we can do, big or small, to encourage voting en masse must surely be for the greater good.
Maybe in the next election we should all vote online by pressing on-screen buttons?